Spring has arrived, and so has Haygarth’s latest shopper marketing activation for Lindt’s iconic Gold Bunny. Live now in major grocery retailers across the UK, our campaign celebrates the magic of Easter gifting, turning store shelves into eye-catching seasonal displays that drive engagement and conversion at point-of-sale.

Delivering a Shopper-Centric Easter Experience
At Haygarth, we know that seasonal moments are prime opportunities to enhance brand visibility and inspire purchases. With the Gold Bunny already leading the premium Easter chocolate market, our challenge was to build a compelling in-store experience that captured shoppers’ attention while reinforcing Lindt’s premium credentials.

To achieve this, we designed stand-out POS materials that put the Gold Bunny front and centre, using lush spring visuals, a golden swirl effect, and emotive gifting moments to communicate the product’s role in Easter traditions. Our creative tells a cross-generational gifting story, highlighting that a Lindt Gold Bunny is a perfect gift for all ages.

Driving Retail Impact & Shopper Engagement
Beyond in-store theatre, we developed a high-value incentive that would create further disruption at the shelf. Through a nationwide cash prize promotion, shoppers have the chance to win 1 of 100s of cash prizes via a simple, engaging free prize draw—a proven mechanism to encourage purchase and trial.

With placements across Tesco, Sainsbury’s, Waitrose, Asda, Morrisons, Co-op, Ocado, and Lindt retail stores, our strategy ensures maximum reach across multiple shopper missions. The aim? To drive brand preference, increase conversion at POS, and secure incremental sell-in with retailers—with a target of 95% sell-through in participating accounts.

Collaborating for Success
Executing seasonal campaigns at scale requires seamless collaboration across creative, retail, and promotional teams. A huge thank you to Lindt and our agency partners for bringing this vision to life.

Keep an eye out for our work in-store over the coming weeks, and you might even spot a Gold Bunny with a winning ticket!

Looking to create seasonal moments that drive real shopper engagement?
At Haygarth, we specialise in connecting brands with shoppers through award-winning creative, impactful in-store activations, and high-performing retail campaigns. Get in touch to see how we can bring your next shopper marketing campaign to life.