NEWS
Immersive experiences are all around
As the sunny season approaches, it brings with it one of the most powerful spaces for brands to connect with audiences: the great british festival. In fact, research shows a whopping 80% of festival goers said they’re more likely to purchase from brands that activate at, or associate with, festivals.
Every industry does it – estate agents take photos that make rooms look more spacious, cosmetic companies retouch model images to perfection, and I’ve never had a burger that looks like the images on the menu. The practice of selling products through manipulated, aspirational visuals is as old as the CGI hills. And with the unstoppable rise of AI, the line between aspirational and attainable is becoming increasingly blurred.
The experience is guaranteed to leave you wonderstruck, so grab your friends and come unlock the wonders of friendship to make some incredible memories together.
Maison Margiela is a French luxury brand and we are allowing guests the chance to explore the iconic ‘replica’ fragrance range with an immersive experience which is all based on exploring personal memories through scent. A beautiful pop up consisting of 8 zones will take guests on a memorable journey.
Maison Margiela is a French luxury brand and we are allowing guests the chance to explore the iconic ‘replica’ fragrance range with an immersive experience which is all based on exploring personal memories through scent. A beautiful pop up consisting of 8 zones will take guests on a memorable journey.