Made for a higher biscuit purpose

THE PROJECT

Project Background

We gave Border a renewed sense of purpose and carved out a place in consumers’ lives with an integrated campaign enticing them to truly embrace everyday indulgence.

THE CHALLENGE

Challenge

Following a rebrand, this premium biscuit brand had ambitious plans for growth by challenging mainstream competitors to secure space in UK households. Our challenge was to define how they could become a regular purchase in a category of cheaper alternatives and fan-faves, without losing their heritage.

OUR IDEA

Solution

‘Made for a higher biscuit purpose’ redefined what biscuits can mean to people, and lifted Border above its competitors. We elevated the brand from a boardroom-snacking, complimentary-hotel-snack biscuit into more meaningful moments with a campaign across OOH, print, social and a website revamp. Featuring the full product range, our impactful ads harnessed Border’s new design language for an unmissable campaign, setting them apart in the biscuit aisle and rooting them in elevated everyday moments.