Refreshing the Tea Break: Haygarth Brings Twinings Sparkling Tea to Life
At Haygarth, we thrive on creating immersive brand experiences that drive shopper engagement and trial, and we’re delighted to be working with Twinings to launch its exciting new Sparkling Tea range in the UK.

Introducing Consumers to a ‘New Way to Tea’
As the latest innovation from Twinings, Sparkling Tea redefines the tea break with a light, refreshing twist. Our role? To bring this to life in a way that stops shoppers in their tracks and encourages trial, engagement, and advocacy.

Through a multi-sensory brand experience, we’re transforming high-footfall venues across the UK into interactive discovery hubs, where consumers can sample Twinings Sparkling Tea in its three delicious fruit flavours. Our brand ambassadors are on hand to guide trial and educate visitors about the drink’s antioxidant benefits, low-calorie profile, and all-natural ingredients—all while reinforcing Twinings’ 300-year heritage in tea craftsmanship.

Driving Engagement Through Experience & Digital
Beyond trial, we’re capturing authentic consumer reactions through our interactive video booth, where visitors can “spill the tea” by sharing their first impressions. To enhance the moment, we’re rewarding participation with mini fresh flower cones—a small but memorable brand touchpoint that elevates the experience.

Delivering Shopper Impact
This campaign is all about driving awareness, product trial, and purchase intent—helping Twinings establish its Sparkling Tea as a must-try refreshment in the ready-to-drink category.

We’re incredibly proud to partner with Twinings on this exciting launch, proving once again that at Haygarth, we don’t just create campaigns—we create shopper-first experiences that turn new products into category leaders.

Want to elevate your next launch with a compelling in-store or experiential activation?
Get in touch to see how Haygarth can bring your brand to life