BRAND EXPERIENCE
Sundowner
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THE PROJECT
Background
Celebrating the launch of Disney’s newest Primark collections, we reached millions of back-to-college shoppers with the perfect sundowner experience for super fans, bloggers, and fashion influencers, ending summer on a magical note.
THE CHALLENGE
Challenge
Disney dropped two Stitch and Mickey Mouse Primark collections late August and we were tasked with ensuring they stood out during the busy back-to-college period. We needed to reach millions of shoppers aged 18-25, inspiring them to refresh their college wardrobe through engaging digital content from their favourite influencers.
OUR IDEA
Solution
As the sun sets on a perfect summer, we celebrated two of Disney’s most iconic characters, Stitch and Mickey Mouse, with influencers and shoppers reflecting on sunkissed summers, whilst looking forward to beginning a new college year full of adventure.
Joining Stitch, Mickey Mouse, Angel and Minnie on the shoreline, we hosted one final experience for influencers, the Disney Sundowner. A moment of calm before the college year starts, transporting our guests from our Central London venue to a tranquil beach far, far away. Immersing our attendees in the golden hour glow, soothing soft sands, and gentle lapping waves …the perfect backdrop for spontaneous photoshoots, themed yoga, collection try-ons, character meet-and-greets and moreish snacks.
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