BRAND EXPERIENCE

#YouDoTheMAFS

THE PROJECT

Background

With C4’s highly anticipated Married at First Sight series 8 about to drop, we invited glammed-up influencers to our ‘The Do of the season’ – an unforgettable, content-driven, made-to-be-shared event, full of experiences inspired by the show.

THE CHALLENGE

Challenge

We were tasked with using macro and micro influencers to promote and generate in-series and post-episode talkability of C4’s Married at First Sight UK ’23, with an uber-glam event that captured the excitement and anticipation of the show and provided guests with experiences they couldn’t wait to share with their followers.

OUR IDEA

Solution

For one night only, MAFS influencer-superfans were immersed in their own ‘happily ever after’ with our invite-only, wedding-fuelled event, ‘The Do of the Season.’ Creating the same electric atmosphere as the show was key to our success. So we went the distance with a venue previously used by MAFS and worked with the same set dressers and prop artists to mirror the aesthetic of the show.
Guests had access to over 15 content capture opportunities, including a video booth, 360-photo experience, bridal boutique, flower wall, wedding cake and altar – they were even given a ring! But no MAFS wedding was complete without some drama on the menu. Our exclusive panel of show experts spilt the tea with past contestants, there were audience participation games and the shock reveal of the infamous honesty box. After a sneak preview of the new series, guests let their hair down and danced the night away with zero regrets.