From day one to year 100, Disney’s stories and characters have championed the importance of friendship. With this and our audience insight in mind, we created “Disney Wonder of Friendship” – a multi-sensorial pop-up event that enchanted groups of friends across London, Berlin, Paris, and Madrid. Leveraging Gen Z insights, trends and language we created a photo-perfect playground that cast Disney in a fresh neon light. Across 1000 sqm, guests ventured through 4 immersive zones – each inspired by a Disney franchise best-loved by this generation. From an underground warehouse in London to a festival tent in Madrid, we transported friend groups through 360 sights, sounds and scents while custom-built physical installations enhanced with bespoke Snapchat overlays challenged guests to dance, sing, play, explore and connect with each other.