Behind The Layers
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THE PROJECT
Project Background
We created an immersive tasting experience that took paying guests on an unforgettable journey into the iconic chocolate’s five distinct layers to inspire a new generation of Ferrero Rocher lovers.
THE CHALLENGE
CHALLENGE
Ferrero Rocher has always been a well-known and loved brand but had found itself becoming a bit of a habitual Christmas gift. We were tasked to reintroduce Ferrero Rocher fans—old and new—to the brand in a way that would make them appreciate its complexity and uniquely delicious taste like never before.
OUR IDEA
SOLUTION
We knew that for fans to reconsider Ferrero, they needed to experience it in a completely new way. Ferrero Rocher ‘Behind the Layers’ was an unprecedented, multi-sensory pop-up dining experience that took guests on an unforgettable journey inside the brand’s iconic look and taste. Combining food innovation with 360° projection technology ensured guests had all their senses engaged as they ate, drank, and snapped their way to enlightenment.
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