GLOBAL RETAIL CAMPAIGNS
Ultraboost 5
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THE PROJECT
ABOUT THE PROJECT
Harnessing the innovation and energy of the new UltraBoost 5, we created a vibrant global retail campaign that reinvigorated the franchise and refuelled the running community’s love for the brand.
THE CHALLENGE
BUSINESS CHALLENGE
Since its groundbreaking debut in 2015, the UltraBoost franchise faced a sharp decline in market share and a significant reduction in sales due to a perceived lack of innovation.
To launch the reimagined UltraBoost 5, we were tasked with creating a global retail toolkit that positioned it as the ultimate performance running shoe, focusing on the shoe’s key benefit – Energy Return.
OUR IDEA
OUR TRANSFORMATIVE IDEA
We created a vibrant world embodying the shoe’s innovation and light and energetic feel, encapsulated in the campaign message: ‘Ultra Energy, UltraBoost’.
From innovative flagship displays and physical installations to window displays and digital content, the seamless retail experience amplified the energy of the campaign.
With a winning start that created hype among adidas fans, our phased approach maintained momentum throughout the campaign, culminating in a winning finish that restored the UltraBoost’s reputation as the ultimate performance running shoe.
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in eCommerce channels
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in Owned Retail Stores across the EU
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