ZOA
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THE PROJECT
About the project
ZOA fuels growth at retail with an Omnichannel platform packed with BDE.
THE CHALLENGE
Business challenge
Despite being co-founded by the largest celebrity in the world, and made from all good ingredients, most consumers had never heard of ZOA Energy—the brand was overshadowed and lost in the noisy and cluttered Better-For-You Energy drink category. ZOA had already been delisted at 7- Eleven, and Costco was threatening to do the same as they were experiencing low velocity. ZOA needed to grow the brand at retail and beyond, and they needed to do it fast.
OUR IDEA
Our transformative idea
We saw an opportunity to drive consumers from brand to buying by introducing them to a new kind of BDE,: Big Dwayne Energy. The idea came right out of the product benefits. With its great taste, B&C vitamins, electrolytes, and Zero Sugar, ZOA gives everyone access to the positive energy and confidence that Dwayne Johnson has in spades – and who wouldn’t want that? The idea came to life in the form of an omnichannel platform with a commercial bias that was designed to drive demand and get retailers excited about Zoa.
